fathom adonia

Fathom Volunteerism Cruises Ship Adonia Returns To P&O Cruises UK

Posted: June 19, 2017

After a year operating under Carnival Corporations startup “social impact” cruise line Fathom was renamed to its former name Adonia, and returned to its homeport of Southampton.

Fathom was the first new brand created by Carnival Corporation since the 1990s that was not part of a joint venture with another company. Its social-impact mission, fronted by Fathom president Tara Russell and reinforced by Carnival Corp. CEO Arnold Donald, was envisioned to take advantage of the growth in voluntourism.

But, demand for Fathom’s Cuba cruises surpassed demand for the Dominican Republic sailings, as echoed in the prices, 7 Night Cuba cruises start at about $1,800 per person on Fathom, while cruises to the Dominican Republic were as low as $199.

Adonia offers a delightfully intimate, adult-only cruising experience

The 710-passenger, adult-only ship Adonia offers riveting itineraries to Iceland, the British Isles, Atlantic Coast, Mediterranean, and the Caribbean.

Along with a new livery, Adonia has also gained new additional features, including the adding of the popular P&O bar and dining venue, The Glass House by sommelier Olly Smith, as well as an open-air giant television screen, and new fixtures.

P&O Cruises’ Senior Vice President, Paul Ludlow, said: “We are delighted to welcome Adonia back into the P&O Cruises fleet. Guests love our bigger ships, but Adonia has always had a special place in the hearts of many of them, who enjoy the intimate and country house hotel feel, the discovery itineraries offered and the refined gentleness of the onboard experience.”

Even though Adonia has returned to P&O, the Fathom brand will continue offering shore excursions to the north coast of the Dominican Republic to Carnival Corporation’s Amber Cove.

Seven of Carnival Corporation’s ten brands visit Amber Cove. As well Fathom, they are Carnival Cruise Line, Holland America Line, Princess Cruises, Costa Cruises, Aida Cruises and P&O Cruises UK.

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